The all new collection of the White and Blue Portable Cooler Bag comes with a charming outer shell that has the entire base, except the far out right panel going in rich blue. The side panel going in broad white band offsets the charming look to the highest potentials. The cover panels on top drops till the end bringing in total coverage. The similar color combo in blue and white adds to the charming designer touch. The inner lining in insulated padding up scales the utility factor, added with the ample space for storage that comes within.